Color Wow Color Control Purple Toning Styling Foam is a no-mess. instant solution for blonde and grey hair that neutralises brassy. yellow tones without any crunch. stickiness. or stiffness. This lavender-tinted styling foam works as a toner and styling foam in one. providing smooth. bouncy. and shiny results while protecting your color. It's the ideal product for blondes. greys. and highlights. delivering perfect. natural-looking tones every time. with heat protection built right in.